Advertising Advantage

Joe Kreiser


Joe Kreiser has lived in the Traverse City area all of his life. He started his career early on at Shanty Creek Resorts, working his way from the food and beverage department as a server to the sales department as a group services coordinator. During these years he attended Northwestern Michigan College concentrating on sales, marketing and advertising. His next step was to take on direct sales with a two year sales job in the auto industry with a local car dealer. With direct sales under his belt he was able to head in the direction he wanted to go by taking on a position with the local CBS station, TV 9&10. Starting with a small territory in Benzie County, within two years he started working with ad agencies around the country in regional sales and became the Regional Sales Manager. After ten years at TV 9&10 Joe left to pursue his true goal of owning and operating an media planning and placement company. Joe has been operating Advertising Advantage since 2004.

Barry Godwin

Business Development

Barry Godwin is a veteran in the hospitality and tourism business in Northern Michigan. Barry is a graduate of Michigan State University’s School of Hospitality and for many years was the marketing and public relations director with Shanty Creek Resorts in Bellaire.  In 2003 he established The Godwin Group in Traverse City. The Godwin Group focuses on tourism related businesses providing them with a wide range of marketing and public relations services. Clients have included The Homestead, Sleeping Bear Dunes Visitors Bureau, West Michigan Tourist Association, Circle Michigan, and variety of Traverse City businesses.  Godwin will be involved in new business development and working with clients of Advertising Advantage. Barry maintains memberships in several civic and professional organizations.